In general, you can visit this Web site without identifying who you are or revealing any information about yourself. Information collected online can generally be categorized as anonymous or personally identifiable. Anonymous information is information that cannot be connected to the identity of a specific individual. Personally identifiable information is information that specifically identifies a particular user, such as name, address, or phone number. An example of anonymous information is the fact that, while this Web site may record the number of visits to a particular page that occur in a given period of time, it does not necessarily tell us the names or other identifying information of every visitor. Many users of this Web site will choose not to provide any personally identifiable information; therefore, those individuals are anonymous to us, and any data collected about their use of this Web site is anonymous information.
We collect personally identifiable information for three basic reasons: (i) to respond to your questions to us; (ii) to enter you in our contest; and (iii) to track and process your purchases from our Web site. The amount of personally identifiable information that you choose to disclose to us is entirely up to you. The only way we know something about you personally is if you provide it to us. Your decision regarding how much personally identifiable information you disclose will obviously affect the scope of your use of our Web site. In particular, in order to submit a question or enter our contest you are required to provide certain personally identifiable information. Without such information we will not be able to respond to your questions or enter you in our contest.
Automatic Anonymous Information
When you surf the Internet, your Internet browser (such as Netscape Navigator® or Microsoft Internet Explorer) automatically transmits some information to us every time you access content on our site. Examples of such information include the URL of the Web page you were just on (known as the “Refer”), the IP (or Internet Protocol) address of the computer you are using, or the browser version you are using to access our site. All of this information is aggregated to measure the number of visits, average time spent on this Web site, pages viewed and similar usage information. We collect this information and use it to measure the use of this Web site and improve the content of this Web site. All of the information that is automatically submitted to us by your browser is considered anonymous information. To the extent we share such information with third parties, it is not traceable to any particular user and will not be used to contact you.