Bro-tox and More
My August bylined article in Les nouvelles Esthetiques & Spa which was centered around men's skincare. The article focussed on plastic surgery trends (both surgical and non-surgical).
"For decades, plastic surgeons and other skin care professionals have focused their marketing toward women. After all, the women’s beauty industry is booming. Plastic surgery is often thought to be synonymous with breast augmentation, liposuction, and facial rejuvenation in women. However, statistics (gathered from plastic surgeons in the US) reveal that in the United States men are realizing the benefits of both non-surgical and surgical procedures. In fact, nearly 970,000 procedures were performed on men in 2012 according to ASAPS statistics.(1) That is an 18% increase from 2011. While its clear that men are more accepting and open about have procedures done, the data reveals that the largest increase lies in the non-surgical sector. A close look at the statistics is telling of where offices should focus their energies. In 2012, Liposuction, rhinoplasty, and blepharoplasty were the top three surgical procedures for men. 95000 men went under the knife for these procedures, which is only a 6.8% increase from 2011. On the other hand, over 570,000 men elected to undergo the top nonsurgical procedures- Botox, hair removal, and Hyaluronic Acid fillers, an increase of 21.5%. So, men are interested in improving their appearance , boost their self esteem, and remain competitive in the work force, but are choosing less invasive measure to achieve their goals. For example, the number of surgical liposuction procedures is unchanged from 2011. If you add non-invasive body-contouring procedures (CoolSculpting, Vaser Shape, Liposonix) the number of body contouring procedures performed jumps 26% compared to 2011. Efficiency of treatment and shortened downtime appear to be the theme. Keep in mind, this data was gathered from a surgical specialty. It does not include non-surgical procedures performed by dermatologists, medi-spa’s, and other non-surgical, professional health care providers.
As a plastic surgeon, I have learned the importance of balancing non-surgical with surgical procedures to achieve an optimal outcome. Often, patients can achieve their goals by using minimally invasive procedures. I have also developed a profound appreciation for the importance of skin health in the quest for rejuvenation. While non-surgical procedures can refill rhytids, resurface irregular skin and decrease facial lines derived from animation, maintenance and protection of the skin is the cornerstone to a natural vibrant appearance. It’s is no mystery that ultraviolet rays can cause premature aging as well as skin cancers. Surprisingly, the Skin Cancer Foundation estimates only 4% of men wear sunscreen daily. (2) The NPD group found that one quarter of men are currently using facial skincare products. Unfortunately, men are purchasing the more commonly used products that target basic cleaning and moisturizing and less likely focused on anti-aging (3) The skincare professional is even more important now than ever in helping men identify the products that are best suited to optimize good skin health. Men’s skin care lines need to be concise, efficient and effective. Ideally, men prefer not to deviate from their normal grooming routine. The key is to get products that deliver active ingredients in as few steps as possible. This will not only improve skin care compliance, but also promote healthy skin habits that will increase product loyalty, and ultimately provide good long term skin health which will provide a very important adjunct to your non-surgical procedures."
(1)Plastic Surgery Timelines. 2011 statistics. American Society for Aesthetic Plastic Surgery
(2) Skin Cancer Foundation
(3) NPD group reports on the Men’s Grooming Industry: A market Poised for Growth 2012
John Renucci MD FACS is founder and CEO of TURO Skin (a professional skin care line for men). He is a board certified plastic surgeon who specializes in aesthetic surgery. He is a partner at Plastic Surgery Associates and a board member for Premier Skin Care. Dr. Renucci is a clinical assistant professor at Michigan State University. He is a member of the American Society for Aesthetic Plastic Surgery (ASAPS) and American Society of Plastic Surgeons (ASPS), and a fellow of the American College of Surgeons (ACS).